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Research
I dive into research to understand user needs, market trends, and where we can improve through interviews, surveys, and competitive analysis to lay a solid foundation for designing a better product.
Analysis
I analyse the collected data to identify patterns, define personas and create journey maps, making sure that design decisions are based on user insights.
Wireframe
I sketch low-fidelity layouts and diagrams focusing on the structure of the flow to quickly ideate and visualize the user experience.
Lo-fi Prototype
I create low-fidelity interactive prototypes to test functionality and gather feedback on basic interactions before proceeding to detailed designs.
High-fi Prototype
I design polished versions of low-fidelity to high-fidelity prototypes with visual aesthetics, animations, and refined interactions to simulate the final product.
Production
I collaborate with developers to ensure that the final design is implemented smoothly, performing quality checks and improving the release with user feedback.
